Mission & Objective
The mission of the Los Angeles Music Video Festival (LAMVF) is twofold: to celebrate the art of the music video and to bring together the independent music and independent film communities of Los Angeles. In addition, the festival exists to encourage and promote the development of independent music video producers and their audience.
About the Festival
The first-annual Los Angeles Music Video Festival will be held the weekend of January 23, 2011, at the beautiful Downtown Independent theater in Downtown Los Angeles. The Festival will run from 11AM to 11PM, including the concert/after party at The Echoplex following the festival. For all the details on the festival, head to www.lamvf.com/festival. Stay tuned for more speaker announcements coming soon!
Letter from the Director:
Music videos are powerful creative units that serve many purposes. They are marketing tools for bands, promotional reels for filmmakers, storytelling experiments…they are perhaps the most flexible, visceral and accessible film format, purely focused on the combination of sound and image. And yet, music videos have all but disappeared from television, even as the number of music videos being produced has burgeoned. Youtube, Vimeo and MySpace may “house” videos, but there is less and less opportunity for videos to be showcased and celebrated. A precious few receive the attention they deserve.
The Los Angeles Music Video Festival will exist with one purpose: to celebrate the art of the music video. While many film festivals have music video categories, they tend to be presented as secondary, somehow less important or deserving of our consideration than other genres. There are precious few festivals in the world that focus exclusively on music videos, the people who make them and the people who love them. LAMVF will not only provide that opportunity, but will further bring together the independent music and independent film communities of Los Angeles in a celebration of local musical talent and creativity like never before.
If you make music, make videos, like music videos or know anyone who does, come be a part of the movement.
SAMI KRIEGSTEIN
Festival Director
